Who we are

After nearly a decade of designing and executing experience driven initiatives for some of the city’s best brands and agencies, Alchemia was founded in 2020 as an umbrella company for the various undertakings of a curated network of live event, marketing, design, content capture, and media partners. We are a tight knit community of artists and skilled laborers obsessed with quality in both approach and execution who work to spin the golden thread of connection.

  • Zachary Alan Mallard - Experiential Director

    New York City based Experiential Director Zachary Alan Mallard brings an industry proven approach to conceptualization, sale, and execution of newsworthy events and content programming. Zachary has spearheaded experiential marketing efforts for major liquor, media, and consumer good companies.

    Mallard’s unique approach to sensory user experience is the foundation of every Alchemia project.

  • Serghei Mihailov - 3D / Motion Designer

    Serhgei is a motion designer and 3D generalist with a knack for turning abstract ideas into eye-popping visuals. By day, he’s busy crafting dynamic animations, jaw-dropping VFX, and the occasional bouncing logo. By night, you’ll find him on the dance floor making things move (but usually with fewer deadlines).

    From modeling to rendering Serghei does it all; with humor and pixel perfection.

  • Nicolas Romano - Activation Crew Lead

    Nicolas Romano is a multidisciplinary visual artist with a decade of experience working for some of New York’s best nightlife and hospitality outfits. Nic’s skillset in guest experience coupled with his familiarity of composing the surreal have evolved into a unique skill set perfect for activating moments to be remembered.

  • George Davidson - Audio / Production

    A native New Yorker with over a decade in the electronic and dance music scene, George, aka SilkyBlack is our VCIR - Vibe Curator in Residence.

    George graces the stage as a DJ/Producer and is just as able behind the curtain as an audio technician. His resume of A/V work includes major clients such as Vice Media, Samsung, and others.

  • Forrest Smith - Photography

    Forrest is a Brooklyn-based photographer and multi hyphenate creative who captures authentic moments with a commercial sharpness. For over seven years he has been trusted by household name brands and celebrities to create marketable, premium, and humanized work.