Who we are

After nearly a decade of designing and executing experience driven initiatives for some of the city’s best brands and agencies, Alchemia was founded in 2020 as an umbrella company for the various undertakings of a curated network of live event, marketing, design, content capture, and media partners. We are a tight knit community of artists and skilled laborers obsessed with quality in both approach and execution who work to spin the golden thread of connection.

  • Zachary Mallard - Experiential Director

    A New York City based Experiential Producer, Zachary brings an industry proven approach to conceptualization, sale, and execution of newsworthy events and content programming. Zachary has spearheaded experiential marketing efforts for major liquor, media, and consumer good companies.

  • Nicolas Romano - Activation Crew Lead

    Hailing from Houston, Texas, Nicolas Romano is a multidisciplinary visual artist with a decade of experience working for some of New York’s best nightlife and hospitality outfits. Nic’s skills in service and guest experience coupled with his familiarity with composing the surreal have evolved into a unique skill set for imagining and activating moments to be remembered.

  • Dan Tracy - Director / Videography

    An experienced Director, Dan’s filmmaking and content capture firm, Pinecrest Creative, has built it’s name working with Oscar, Emmy, and Tony Award winning talent and productions. Dan credits this to his team’s ability to deliver engaging content within razor thin timelines without sacrificing quality.

  • George Davidson - Audio / Production

    A native New Yorker with over a decade in the electronic and dance music scene, George, aka SilkyBlack is our VCIR - Vibe Curator in Residence.

    George graces the stage as a DJ/Producer and is just as able behind the curtain as an audio technician. His resume of A/V work includes major clients such as Vice Media, Samsung, and others.

  • Forrest Smith - Photography

    Forrest is a Brooklyn-based photographer and multi hyphenate creative who captures authentic moments with a commercial sharpness. For over seven years he has been trusted by household name brands and celebrities to create marketable, premium, and humanized work.